While refreshing Appdirect's brand, the Tolleson team was inspired by Pascal's triangle and it's relation to the letterform "A." We decided post-mortem to create this piece to showcase the beauty in that graphic language. We explored the relationship between the shapes in Pascal's designs, and flew through them in an artificial space. Beautiful, minimalistic lighting was achieved using state of the art rendering technology.
Under the creative direction of the rock star minds at Tolleson, together we showcased the CG, 3D and Motion graphics capabilities we offer.
To view the full case study, visit the Tolleson web site (will hyperlink when live).
Creative Directors: Steve Tolleson, Jamie Calderon, Randy Yau
Design, Animation, Concept: Jon Corriveau
Design Direction & Awesomeness: Nathaniel Costa